Leveling Up Your Business

As originally published in the Assiniboia Chamber of Commerce Inaugural Edition of the West Winnipeg Business Review – by Shayna Wiwierski

The business world is always changing.

In a time where everything and everyone is online, it’s important to have a digital marketing strategy to promote your business and help it succeed.

According to Go Gulf, 46 per cent of all searches on Google are seeking local information, and 97 per cent of search engine users searched online to find a local business. In today’s day and age, having an online presence is just as important as having a phone number, and businesses need to have one to keep up with the competition.

Now, being online doesn’t mean just having a website. There are a variety of low-cost options out there for creating a basic website (such as WordPress or Wix), but the easiest way to get online is to sign up on Google My Business, which is a free service by Google – the most-used search engine online – that allows businesses to create a business profile.

“The bare minimum is getting your Google My Business listing profile up and making sure that you have your correct phone number up there, as well as your address and website,” says Lisa Thompson, President/Creative Director at Brand Revival & Design Inc, also known as BRD Agency, which is a Winnipeg-based boutique marketing agency which supports entrepreneurs, marketing managers, and non-profits as their go-to for all things digital and marketing.

Always think like your customer and put the people first. Marketing and business is all people, they’re the most important ‘P’ in the marketing mix. – Lisa Thompson, President/Creative Director – Brand Revival & Design Inc.

Read the full story here.